Logic?? - It May Work!!
Kirana
store he pays Rs. 12 a dozen. Since a dozen eggs won't last a week he
normally buys two dozens at a time. One day while buying eggs he
notices
that the price has risen to Rs. 16. The next time he buys groceries,
eggs
are Rs. 22 a dozen.
When asked to explain the price of eggs the store owner says, 'The
price has
gone up and I have to raise my price accordingly'. This store buys 100
dozen
eggs a day. He checked around for a better price and all the
distributors
have raised their prices. The distributors have begun to buy from the
huge
egg farms. The small egg farms have been driven out of business. The
huge
egg farms sell 100,000 dozen eggs a day to distributors. With no
competition, they can set the price as they see fit. The distributors
then
have to raise their prices to the grocery stores. And on and on and
on.
As the man kept buying eggs the price kept going up. He saw the big
egg
trucks delivering 100 dozen eggs each day. Nothing changed there. He
checked out the huge egg farms and found they were selling 100,000
dozen
eggs to the distributors daily. Nothing had changed but the price of
eggs.
Then week before Diwali the price of eggs shot up to Rs. 40 a dozen.
Again
he asked the grocery owner why and was told, 'Cakes and baking for
the
holiday'. The huge egg farmers know there will be a lot of baking
going on
and more eggs will be used. Hence, the price of eggs goes up. Expect
the
same thing at Christmas and other times when family cooking, baking,
etc.
happen.
This pattern continues until the price of eggs is Rs. 60 a dozen. The
man
says, ' There must be something we can do about the price of eggs'.
He starts talking to all the people in his town and they decide to
stop
buying eggs. This didn't work because everyone needed eggs.
Finally, the man suggested only buying what you need. He ate 2 eggs a
day.
On the way home from work he would stop at the grocery and buy two
eggs.
Everyone in town started buying 2 or 3 eggs a day.
The grocery store owner began complaining that he had too many eggs in
his
cooler.. He told the distributor that he didn't need any eggs.
Maybe wouldn't need any all week.
The distributor had eggs piling up at his warehouse. He told the huge
egg
farms that he didn't have any room for eggs would not need any for at
least
two weeks.
At the egg farm, the chickens just kept on laying eggs. To relieve
the
pressure, the huge egg farm told the distributor that they could buy
the
eggs at a lower price.
The distributor said, ' I don't have the room for the %$&^*&% eggs
even if
they were free'. The distributor told the grocery store owner that
he
would lower the price of the eggs if the store would start buying
again.
The grocery store owner said, 'I don't have room for more eggs. The
customers are only buying 2 or 3 eggs at a time. Now if you were to
drop
the price of eggs back down to the original price, the customers
would start buying by the dozen again'.
The distributors sent that proposal to the huge egg farmers but the
egg
farmers liked the price they were getting for their eggs but, those
chickens
just kept on laying. Finally, the egg farmers lowered the
price of their eggs. But only a few paisa.
The customers still bought 2 or 3 eggs at a time. They said, 'when the
price
of eggs gets down to where it was before, we will start buying by the
dozen.'
Slowly the price of eggs started dropping. The distributors had to
slash
their prices to make room for the eggs coming from the egg farmers.
The egg farmers cut their prices because the distributors wouldn't buy
at a
higher price than they were selling eggs for. Anyway, they had full
warehouses and wouldn't need eggs for quite a while.
And those chickens kept on laying.
Eventually, the egg farmers cut their prices because they were
throwing away
eggs they couldn't sell.
The distributors started buying again because the eggs were priced to
where
the stores could afford to sell them at the lower price.
And the customers starting buying by the dozen again.
Now, transpose this analogy to the gasoline industry.
What if everyone only bought Rs 200.00 worth of Petrol each time they
pulled
to the pump? The dealer's tanks would stay semi full all the time.
The
dealers wouldn't have room for the gas coming from the huge tanks.
The tank
farms wouldn't have room for the petrol coming from the refining
plants.
And the refining plants wouldn't have room for the oil being off
loaded from
the huge tankers coming from the oil fiends.
Just Rs 200.00 each time you buy gas. Don't fill up the tank of your
car.
You may have to stop for gas twice a week, but the price should come
down.
Think about it.
Also, don't buy anything else at the fuel station; don't give them any
more
of your hard earned money than what you spend on gas, until the prices
come
down...'
...just think of this concept for a while.
..................please pass this concept around....reaching out to
the masses ...the world .....*
Source: Google groups ISG
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